Rukpong

Despite residing and working primarily in Paris, Rukpong’s mind and memories are still rooted in the East. Though physically thousands of kilometers away and six hours apart from Bangkok, technology allows endless possibilities for connection. This idea was explored during the production of the “United“ collection where countless ideas were possible through social media and instant messaging. “Run West” is an expression and exploration of these ideas, allowing Rukpong to delve even further into all aspects of fashion, including clothing, accessories, and imagery. Crossing different stories and materials of the East with the refinement and attitudes of the West.

Sentimental, seasonless, sensitive; each piece in the editions will be produced in small quantity with the focus on the process and materials. Run West Editions aims to push the idea of consume with understanding. This vision will be conveyed through compelling visuals and storytelling shared on social media, and the project’s main archive will reside at runwesteditions.com, providing a space to explore the deeper essence of each editions. Rukpong intends to create a system that is both solid and flexible, allowing him to connect and engage on all spectrums of fashion. The slower pace of production allows for appreciation of the process and enables craftsmen to work at a comfortable pace rather than being driven by seasonal consumption.